Signify Solutions

Sample Writing: Marketing Content, Launching Philanthropy & Building Brands

Posted by Michael Banks on December 24th, 2018

The following articles summarize my time at Signify Solutions. They cover the revolving door that is content marketing.

During my time at Signify, I learned how to build brands. To see my credit for each article scroll to the bottom of Signify's pages. Read more below:

Three Simple Steps in the Quest to Find Your Ideal Intern

An excerpt from an article I wrote for Signify Solutions in February 2018. Read the full article here.

It’s the end of February and the New Year has already gifted us all with a handsomely exhaustive list of responsibilities…

Social media drafts are long overdue, email updates stack a mile high, and blog posts eagerly await an obligatory glimpse. Somewhere in the sewage of this chaos, you also discover that your most urgent and time-sensitive tasks are often the very ones which you’ve neglected.

What if you had a helping hand? After all, for every Batman exists a Robin, for every Scooby a Shaggy, and for every Cher a respective Sonny.

But, SUDDENLY, you have an epiphany—you don’t have to do this all on your own! What if you had a helping hand? After all, for every Batman exists a Robin, for every Scooby a Shaggy, and for every Cher a respective Sonny.

What if . . . you had an intern?

Interns should be more than glorified coffee runners. They play a crucial role in keeping your small business or nonprofit operating at optimum speed.

You may not be able to offer your intern a salary, but you have compensation in the form of experience that they desperately desire. They can serve as more than a glorified coffee runner, and even play a crucial role in keeping your small business or nonprofit operating at optimum speed.

Finding an intern is actually less complicated than one might assume. There’s not one algorithm that will do the trick or one method superior to others, however, let’s explore three, overarching avenues that will aid your search.

Finding the right intern for your organization lies at the intersection of three avenues:

1. An understanding of the qualifications for your intern role

2. A correct and detailed intern position description

3. An idea of where to find the best interns for your nonprofit or social enterprise

Continued here.

How to Max Out Meaningful Media Relationships

An excerpt from an article I wrote for Signify Solutions in March 2018. Read the full article here.

Me: “Yeahhh, I’ll take the McGriddle combo meal…”

“Courteous” McDonald’s Cashier: “Anything else for you today, sir?”

Me: “Oh right, yeah, about that. I have a HUGE favor to ask. I kind of need to borrow your car. Is that okay?"

“Courteous” McDonald’s Cashier: "Umm...I’m sorry sir, but we just met."

Me: "Yeah but we really jived! There was energy between us! Didn't you feel it? Please can I borrow your car?"

“No-longer-so-Courteous” McDonald’s Cashier: “Sir, I don’t think that’s on the menu…”

If you try to borrow someone’s car—like in the analogy above—you’ll most likely be stiff-armed, ridiculed, or greeted by a befuddled expression. I didn’t actually try to borrow the cashier’s car, but if I had, I can imagine the trouble that would ensue.

Our reputation often determines the quality of our relationships. In a similar vein, the quality of our relationships determines the favor we might receive from that individual.

If you try to borrow someone’s car—like in the analogy above—you’ll most likely be stiff-armed, ridiculed, or greeted by a befuddled expression. I didn’t actually try to borrow the cashier’s car, but if I had, I can imagine the trouble that would ensue.

Just like our friendships, we must establish personal credibility with the media. Personal credibility showcases the quality of our work and enables us to establish relationships with media outlets and other syndicates. Media relationships can be divided into two categories: Media Outreach and Media Relations.

Just like our friendships, we must establish personal credibility with the media.

Media Outreach entails reaching out to journalists and publications in order to pitch content to them that increases the buzz around your nonprofit or social enterprise. Media Relations is the practice of maintaining relationships with businesses partnerships and journalists to promote your organization.

Continued here.

Tips and Tricks to Improve Your Company's Social Media

An excerpt from an article I wrote for Signify Solutions in April 2018. Read the full article here.

Social media is expanding faster than most of us can keep up with it. And just when we feel comfortable with a platform, it seems like we’re presented with a change of some kind. For example, Instagram introduces a new element to their Stories feature every month. And Twitter recently changed its policy and guidelines. Plus, Facebook has already made three, big algorithm changes this year.

Around every corner is a new evolution in social media. As nonprofits and social enterprises, it’s crucial that we maintain an online presence. So, how do we keep up?

"They [Social media accounts] are a year-round tool that builds a community of followers, not just a launching pad for campaign and fundraising season."

Social media allows us to connect with wider audiences, and help us ultimately establish brand awareness and brand loyalty. According the New York Times Business section, “an estimated 81% of Americans have a social media account.” In fact, Facebook is quickly closing in on the two billion (with a B!) user mark. Instagram has 800 million monthly active users, and Twitter has 330 million monthly active users.

These are impressive numbers, but their implications, for our social enterprises and nonprofits especially, should spring us into action! Everyone is looking to connect with something, which is essential to being human. And everyone is also looking for a cause!

You’re cause might just be their life’s calling, but if they’re knocking and you’re not there to answer, how will they connect with you?

It’s intimidating, yet inevitable—to communicate the mission and heartbeat of your organization, you must utilize social media.

Sree Sreenivasan of the New York Times says, “LinkedIn works best when you use it as a career management tool and not just for job hunting.” We have to treat our social media accounts in the same way. They are a year-round tool that builds a community of followers, not just a launching pad for campaign and fundraising season. They are a field that requires cultivation. If we are committed (AHHH! We said the word!) and faithful over time, our use of social media platforms will yield fruit and growth.

...

Before we look to specific examples of organizations that utilize social media effectively, let’s think of some practical steps to improve our social media image:

Practice brevity. Keep it simple.

Too much content can overwhelm users. To connect with your audience, be sweet, simple, and to the point with your words. Because posts like this are shorter, it requires more consistency in the amount of times you post weekly, monthly, etc. By having less written content in each individual posts, but posting more frequently over time, you will slowly and steadily build a following and connect your audience to the heart of your mission.

Practice brevity. Keep it simple.

A nice rule of thumb is to keep each post at a one to two sentences max for Facebook, Twitter, and even LinkedIn. However, each audience is different, and you can test different lengths to see what your fans like and interact with most.

Continued here.

How to Generate and Organize Content for Your Blog

An excerpt from an article I wrote for Signify Solutions in May 2018. Read the full article here.

This month we’ve made our way around the revolving door that is content marketing. If you haven’t had a chance to review Kristi’s take on email marketing, or our other posts on storytelling, trends in content marketing, or social media’s role in content marketing, then give those a rundown.

Among topics in the inescapable tide of content marketing is the importance of blogging. Blogging is the “meat and potatoes” of the internet right now and, if it’s not already, it should be an important tool in your marketing tool belt.

SEO stands for Search Engine Optimization.

Blogging builds your audience (in our case, Signifers), brand image, and increases your visibility on the internet. It’s also a very easy and practical way to show off your expertise. But don’t take our word for it—talk to our friend SEO. “Who’s SEO?”, you may ask. Well it’s not a “who,” but rather, a “what.” SEO stands for Search Engine Optimization.

In layman’s terms, SEO is your visibility and popularity to followers, fans, and partners online. This is how you get to sit at the big kid’s table of websites and gain a following on the interwebs.

In layman’s terms, SEO is your visibility and popularity to followers, fans, and partners online. This is how you get to sit at the big kid’s table of websites and gain a following on the interwebs. Blogging plays a far more crucial role in you getting the attention you deserve than we sometimes like to believe.

Tech guru Larry Kim says, “If you’ve done any SEO at all, you’ve probably noticed that the stories that rank well tend to have high social share counts.”

Continued here.

Photographs courtesy of Unsplash Photo Commons.